For this link:
Click here for a comprehensive wedding gown cleaning and preservation guide

Use this code:
<p><a href="http://www.heritagegown.com/gown.php">
<b>Click here for a comprehensive wedding gown cleaning and preservation guide </b></a></p>

For this link:
Click here for a wedding dress selection tips

Use this code:
<p>
<a href="http://www.heritagegown.com/before_wedding.php">
<b>Click here for wedding dress selection tips </b></a></p>

For this link:
Click for wedding dress preservation supplies

Use this code:
<p><a href="http://www.heritagegown.com/shoppingcart/"> <b>Click for wedding dress preservation supplies </b></a></p>

For this link:
Click here for museum quality wedding dress preservation

Use this code:
<p>
<a href="http://www.heritagegown.com/index.php">
<b>Click here for museum quality wedding dress preservation </b></a></p>