How to Start A Blog

Are you ready to move your website and business to the next level by learning how to write a blog? You can start a blog to improve your website’s SEO and attract new business through social media.

How to start a blog - use great images

Image courtesy of imagerymajestic at FreeDigitalPhotos.net

To begin you will need a blogging platform. If your website is a WordPress website you are ready to start blogging, as the blogging platform is built right into your site. If not, head over to odesk.com, elance.com or fiverr.com and hire a free lancer to set you up for a minimal cost.

5 Steps to Learn

How to Write a Blog

Step 1. You need a plan and a schedule. As a small business owner, you wear a lot of hats. To be successful in your business, you have to plan your time carefully including time for writing your blog and sharing on social media. Set up a calendar for your social media. You can plan your blog posts right into your calendar.

Step 2. Select interesting categories for your blog. First decide who your target audience is. Who are your best customers? What are their concerns? Their problems and challenges? Your blog posts could help solve those problems. Brainstorm ideas, choose the most stimulating categories and plan them into your social media calendar.

Step 3. Create a simple system for collecting data, photos and stories. Once you have some great categories, try to create a system for collecting some of the information you need for your blog posts on a regular basis.

For instance, if you are a wedding photographer, and one of your categories is “Real Weddings” create an email that sends automatically to your bride and grooms a few weeks after their wedding requesting permission to use some of their photos in your blog and requesting them to share a story from their wedding day for the blog.

You can have a folder in your email box collecting their responses so you are ready to go when you sit down to write. Now you can add a few comments as the photographer (make sure they are all positive.)

Or you may plan to discuss certain popular topics. Subscribe to newsletters that discuss those topics, then be sure to read the posts relating to your topic. You may wish to save information or articles to refer to and quote from. Evernote is a great tool that helps you save information for your blog posts.

Step 4. Write engaging content. Remember, there is a lot of competition out there in cyberspace. You don’t want your blog posts to get blasted out to nowhere. So make sure your posts are interesting and engaging so they will be read and shared. Always remember your target audience and how you can help them solve their problems.

Don’t worry about the length. SEO experts recommended that blog posts be 500 words or more. But, if you can say it in less, and stretching it doesn’t improve it, don’t sweat it.

Step 5. Find or create great images. You will want to share your blog post on Facebook, Google+, Twitter, Tumblr and Pinterest. Images can double the engagement of social media. So plan images for every post.

Pinterest is so popular, that a great image could bring a lot of traffic to your post. Infographics work really well on Pinterest. Make sure you have a good photo editor to help you create great images for your posts. To help your blog page load faster, be sure to size your images in the exact size they will display. If you have photoshop, save the image in the “save for web” format. This will automatically save them optimized for the fastest upload time online.

Original content is best for SEO, so keep a camera handy so you can grab a shot anytime. But if you need to find photos, you might need to purchase some from a stock photograph company. Or you could get lucky and find a free image that works great. The photo we used is from freedigitalphotos.net and requires an acknowledgement of their ownership (see how we did it above.)